Drink Ruh...
Sometimes it feels like the world is spinning faster and faster, and we can barely keep up. The food industry fuels this sensation by delivering more and more products to make us even more productive, fitter, faster, better.
We believe that strength lies in calmness and have therefore created RUH.
RUH is a beverage designed to help you relax, initiate a moment of deceleration, and mindfully accompany you throughout the day.
Drink RUH...
Sometimes it feels like the world is spinning faster and faster, and we can barely keep up. The food industry fuels this sensation by delivering more and more products to make us even more productive, fitter, faster, better.
We believe that strength lies in calmness and have therefore created RUH.
RUH is a beverage designed to help you relax, initiate a moment of deceleration, and mindfully accompany you throughout the day.
Work:
Art Direction: Felix Kühl
Design: Felix Kühl
Motion Design: Liesa Schulz, Julia Bajohr, Ilan Yona
3D Design: Liesa Schulz, Julia Bajohr, Ilan Yona
Agency: Zentralnorden
Color system
Color system
Brand development & Branding
Brand development & Branding
Brand development & Branding
In its design, RUH navigates the tension between restlessness and calm, between relaxation and tension. The dynamics of typography express this most strongly. Meanwhile, the color palette clearly aligns itself with the harmonious and calm side.
In its design, RUH navigates the tension between restlessness and calm, between relaxation and tension. The dynamics of typography express this most strongly. Meanwhile, the color palette clearly aligns itself with the harmonious and calm side.
The website stages and informs. Ingredients, varieties, sources, and storytelling.
The website stages and informs. Ingredients, varieties, sources, and storytelling.
The website stages and informs. Ingredients, varieties, sources, and storytelling.
Despite all the calmness, the branding provides simple opportunities to effectively showcase the product in public spaces. The dynamic typography, combined with 3D elements, is active without losing its tranquility.
Despite all the calmness, the branding provides simple opportunities to effectively showcase the product in public spaces. The dynamic typography, combined with 3D elements, is active without losing its tranquility.
The logo can also be used for employee clothing. For this, we recommend using the secondary colors for optimal contrast.
The logo can also be used for employee clothing. For this, we recommend using the secondary colors for optimal contrast.
Want to create
something?
Want to create
something?