As part of the Bildpool photo shoot, BBDO Berlin has defined a new visual style for Deutsche Post. The emphasis was placed on creating a distinctive appearance that aligns with the identity of Deutsche Post—lifelike and human.

The image editing for these twenty visuals serves as the foundation for the guideline of the visual representation of Deutsche Post and provides direction for all subsequent visual revisions.

Warm meets cool: Yellow is supported in the depths by blue and green. Recurring visual elements are maintained across different situations and lighting conditions.

As part of the Bildpool photo shoot, BBDO Berlin has defined a new visual style for Deutsche Post. The emphasis was placed on creating a distinctive appearance that aligns with the identity of Deutsche Post—lifelike and human.

The image editing for these twenty visuals serves as the foundation for the guideline of the visual representation of Deutsche Post and provides direction for all subsequent visual revisions.

Warm meets cool: Yellow is supported in the depths by blue and green. Recurring visual elements are maintained across different situations and lighting conditions.