Visualizing CO2...

The startup, with its unique and holistic approach, employs a combination of remote sensing, on-site sensors, and self-learning artificial intelligence, coupled with their extensive scientific expertise, particularly in the field of bioacoustics, to derive insights from the collected data on areas and the biodiversity within them. biometrio.earth creates transparency regarding the condition of an area, its development in terms of biodiversity, and whether it is suitable for CO2 compensation.

Visualizing CO2...

The startup, with its unique and holistic approach, employs a combination of remote sensing, on-site sensors, and self-learning artificial intelligence, coupled with their extensive scientific expertise, particularly in the field of bioacoustics, to derive insights from the collected data on areas and the biodiversity within them. biometrio.earth creates transparency regarding the condition of an area, its development in terms of biodiversity, and whether it is suitable for CO2 compensation.

 

Work:

Client: Biometrio.earth
Art Direction: Felix Kühl
Design: Diana Gvazdauskaite
UX & UI Design: Marina Rost 
Motion Design: Julia Bajohr 
Development: Ramdeep Singh, Martin Luge
Agency: Zentralnorden

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Branding & Concept

Sound landscape

Sound landscape.

This core message is picked up in the themes of 'Bioacoustics' and 'Clean Air' and visually expressed in the branding through the overarching theme of 'Soundscape.' The concept of a sound landscape represents the essence of the forest: energetic, powerful, calm, and natural.

The logo combines typography and style elements from the branding developed for the website. These include both the filled icons and the used hatching, symbolizing audio waves, sound, and CO2 in the air.

This core message is picked up in the themes of 'Bioacoustics' and 'Clean Air' and visually expressed in the branding through the overarching theme of 'Soundscape.' The concept of a sound landscape represents the essence of the forest: energetic, powerful, calm, and natural.

The logo combines typography and style elements from the branding developed for the website. These include both the filled icons and the used hatching, symbolizing audio waves, sound, and CO2 in the air.

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Website

Typography

Modern, technical, and nature-connected.

Modern, technical, and nature-connected.

The look and feel of the website should above all be airy, casual, modern, and nature-connected. The layout should particularly emphasize the content and the communication of technical themes. The entire UI, including the presentation of diagrams and photos of the team members, was designed by Zentralnorden. The theme of bioacoustics serves as a visual common thread throughout all content.

The look and feel of the website should above all be airy, casual, modern, and nature-connected. The layout should particularly emphasize the content and the communication of technical themes. The entire UI, including the presentation of diagrams and photos of the team members, was designed by Zentralnorden. The theme of bioacoustics serves as a visual common thread throughout all content.

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The communication of complex content is supported by scroll-triggered animations. The animated elements and the text flowing by next to them create an interactive interplay of movement on the screen.

Typography und Iconography prägen sowohl das Signage im analogen Raum 
als auch diverse digitalen Touchpoints.

External communication also relies on the approach of verifying transparency in biodiversity through data-driven analysis.

Typography und Iconography prägen sowohl das Signage im analogen Raum 
als auch diverse digitalen Touchpoints.

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The developed design guidelines provide opportunities to stand out clearly and individually in digital communication. The clear focus is on being able to depict the colorful life in nature with all its facets, always with a digital reference to maintain relevance in the subject.

Das Logo lässt sich aber auch für die Mitarbeiterbekleidung verwenden.
Hierfür empfehlen wir die sekundär Farben für einen optimalen Kontrast. 

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