Inspired by the iconic UI and colors of the App...

For the launch of the first global campaign for WhatsApp we created a visual identity in collaboration with the WA Design Team, one that is both bold and clear.

The place is the exhibit...

The concept of the place as an exhibit closely aligns with the exhibition concept. The focus is more on the discovery and development of the burial site rather than the mere exhibition. This approach is both a tribute to research and serves as a means of identity formation for the city of Berlin.

The place
is the exhibit...

The concept of the place as an exhibit closely aligns with the exhibition concept. The focus is more on the discovery and development of the burial site rather than the mere exhibition. This approach is both a tribute to research and serves as a means of identity formation for the city of Berlin.

Inspired by the iconic UI and colors of the App...

For the launch of the first global campaign for WhatsApp we created a visual identity in collaboration with the WA Design Team, one that is both bold and clear.

 

Work:

Client: WhatsApp
Creative Lead: Wolfgang Warzilek, Erick Barrios Hernandez, Till Diestel
Art Direction: Maxim Weinstein, Felix Kühl
Agency: BBDO Berlin

 

 

Work:

Client: Petri Berlin
Copy: -
Art Direction: Felix Kühl
Agency: Zentralnorden

 

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The campaign guideline accompanies the identity, explaining the how to’s in an easy manner for the range of assets, from OOH to animated banners, to ensure the consistency throughout the whole communication.

Typography and iconography shape both the signage in the physical space and various digital touchpoints.

Typography and iconography shape both the signage in the physical space and various digital touchpoints.

The campaign guideline accompanies the identity, explaining the how to’s in an easy manner for the range of assets, from OOH to animated banners, to ensure the consistency throughout the whole communication.

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